Monday, February 13, 2012

Shop Smart: Designer's Best Picks Selected for You


Get ready:  2012 means big, new things for American & International Designs, Inc. and we're eager to share the news. Our new online store launch is days away and for our group, it really is a return to a successful venture that began almost 15 years ago.

Susan Huckvale Arann, ASID launched Designer's Best Picks in 1998 as an ecommerce initiative store prototype and we are relaunching it this month. It's amazing, but Susan operated her original store via AOL - can you imagine?  What a pioneer in social media marketing.

Ecommerce has come a long way and so have we, but the essence of Designer's Best Picks is the same:   hand picked items from Susan's travels and the many trade shows she attends.  The products also include her sourcing for clients and highlight her curating and editing experience.

Susan started her career in fashion and has experience in furniture design.  She has also served as an industry color expert. Given her experience with fashion, giftware, home design and hospitality, her products represent a variety of fields and functions.

Susan takes special joy in spotting emerging products and new designs.  Add that to her day-to-day job as a designer (which means sourcing all the product you see in the images on her website) and Susan's product line are truly the design world's best picks.   Susan goes through hundreds of products and is integrating them in many areas for her clients which is why she knows what works. She's travelled the world purchasing products for three big markets: residential, hospitality and, corporate interiors.

People will often say they want high design but they just don't know what to choose and they don't know who to call.  Susan is going to make the decision for you.  Now you have an industry expert in Hunter Douglas products, a color marketing guru and a judge at Interior Design Industry functions at your disposal.

Susan sourced every item in the award winning space featured above at the Millenium residence in Downtown Manhattan and found the unique chair feature to the right for a client interested in a touch of Paris in a very different black and white sitting room.  She's going to feature items that give you high design, online.

Stay tuned.  Our online store is getting fine tuned -  and our Grand Opening is just days away.

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