The roundtable discussion turned out very well and there was much to discuss. From tutorials on luxury fabrics to detailing on the steering wheel to integration of luxury must-haves, Lexus' idea to take a page from luxury interior designers is sure to pay off for their own consumers. Among the group was the US and International Product Planning Managers, Chief Designer and Chief Engineer from Lexus and Interior Designers Susan Arann, Barry Goralnick and Nitzan Tagansky.
Lexus is conducting this market research for a new luxury vehicle planned for the US market and believes that the interior designers can “help our engineers, designers and product planners…better understand affluent consumer design trends and design taste.” It is expected that all of the research will have an inspiring effect on both the interior and exterior design of the future luxury Lexus vehicle.
As an expert in luxury and international design, Susan advises that “the affluent customer is looking for beauty – a sense of richness combined with functionality that is not necessarily brazen. They want attention to detail on every product and they want it seamlessly integrated”.
-----------Susan is very involved in the interior design industry including her role as Treasurer in her local IDLNY group which focuses on Interior Design legislation, her membership on the Color Panel, her partnership in The Designer’s Collaborative, and participation on various panels and discussion groups throughout New York City. “Being an active part of the industry is important to me. My clients are important too, but I cannot be my best without keeping tabs on current trends and watching for new ones. My job is to give my clients the best. My passion is to find the latest and greatest to share with my clients and the groups and panels of which I am part of.”